Dear Meat Eaters.
I get it - I really do.
There’s nothing quite like meat; the salty tang of bacon, the rich texture of steak, the satisfaction of sinking your teeth into a juicy hot dog… I understand, because I’ve been there too.
I wasn’t always plant-based. Just like you, I ate animals and their many products, from burgers to eggs to cheese. It was an integral part of my daily diet, and even now, I can say I enjoyed it.
But here’s the thing:
Once you make the switch to an animal-free diet, you wonder what you ever saw in these products, and how you could have been fooled for so long.
It can seem like such a big step, to give up something you enjoy and something that nourishes you, but once you walk through the door you’ll only wish you hadn’t done it sooner.
As meat-eaters, we are told we need meat for protein, that it is good for us, part of a balanced diet and what we were designed to eat, but none of this is true. The animals we eat get their protein from plants, so do elephants, gorillas, horses and many animals we consider powerful. Leading studies show that meat is directly responsible for increased cancer risk, heart disease and obesity and that a plant-based diet can reverse these conditions. And our bodies simply can’t process or cope with more than a few small serves of meat a week at most.
To put it bluntly, you’re killing yourself.
Even smokers would admit that cigarettes are bad for them, but they’d also say they enjoy them. Of course, there is a chemical addiction to cigarettes, but the mental addiction, the belief that they enjoy smoking and need it, is so much more powerful.
Welcome to your unhealthy addiction.
You don’t need meat any more than a smoker needs to smoke and, once you have let it go, you’ll realise that even the enjoyment of it was significantly due to what you have been taught your entire life, and what society (or more appropriately, the multi-billion dollar meat and dairy industries) tell you you should enjoy.
But the brainwashing of a lifetime is hard to overcome.
Telling you why you shouldn’t eat meat hasn’t worked yet, and likely never will. So let’s flip it.
I’m not a scientist, I don’t stand in front of abattoirs with banners about animal cruelty, I don’t have “Vegan 4 Life” tattoos and, unless someone asks, I don’t even talk about it. I’m just like you, and always have been.
But here’s the thing: since ditching meat, I cannot believe the difference it has made, and only wish I’d done it sooner.
I sleep so much better, I wake so much fresher.
I eat whatever I want and have still shed my excess weight without even trying.
I have more focus, more energy, more vitality, more positivity, more motivation and more stamina.
And the sex… let’s just say it’s worth quitting meat for that alone!
You know meat is from animals, so why should tell you that you will save over a hundred lives a year?
You know meat is far worse for the environment than a plant-based diet unless you’ve been living under a rock for the last decade.
You know about fats and cholesterol and that meat is almost never a healthy option.
So why should I try and convince you by telling you things you already know?
Truth is, on the most personal, selfish and narrow-minded level, quitting meat makes you feel awesome. You feel ten years younger, you feel vibrant and confident, you get better tone, you’re better in bed - there are so many benefits and zero downsides.
But don’t take my word for it.
Meat isn’t going anywhere. You can always get it back if you want. You can go back to McDonald’s or Denny’s or Benihana or Texas Roadhouse - no one can stop you and no one can judge you. That decision is yours.
But make another decision: to give it a try.
30 days is all it takes to see and feel the change.
30 days meat and dairy-free give you the opportunity to try the delicious plant-based alternatives, to feel the physical benefits, to experience greater energy and vitality and to see that it really isn’t so hard and you’re really not giving anything up. The worst that can happen is nothing at all.
So how about it? Are you man enough to rise to that challenge, or is your willpower too weak to last 30 short days? Do it for the animals, do it for the planet, do it for your family members to give them a healthy, vibrant dad or husband or son, but mostly, do it for you.
Because no one benefits more from your quitting meat than you do.
Bryan is a 'self-taught' plant-based activist, discovering the benefits of eliminating animal products from his diet over 10 years ago. Since that time, he has advocated not only for a social shift in dietary and environmental awareness but also to reverse the construct that meat consumption is somehow tied to manliness and machismo.
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