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  • Writer's pictureXimena Diaz Velazquez

Rey Ortega: Baking a Plant-Based Legacy

Updated: Dec 13, 2023


Welcome to Plant Based On Fire, a podcast dedicated to the world of plant-based businesses. In our latest episode, we had the privilege of interviewing Rey Ortega, a true pioneer in the plant-based sector with over 30 years of experience. He's the founder of Sun Flour Baking Co. and Alternative Baking Company. Join us as we explore Ray's inspiring journey and delve into the world of plant-based entrepreneurship.


Rey Ortega: The Journey Begins


Rey Ortega's journey into the world of plant-based business is nothing short of remarkable. He embarked on this path over three decades ago due to health concerns that led him to eliminate eggs from his diet at the age of 16. This decision marked the beginning of a life-changing transformation. Rey's personal struggle with health issues, coupled with his newfound knowledge of the health risks associated with eggs, inspired him to create alternatives to traditional baked goods.


Plant-Based Pioneering


In the late '90s, Rey's passion for plant-based living led him to launch Alternative Baking Company, specializing in vegan cookies. However, it wasn't an easy journey. Rey faced numerous challenges, including the lack of readily available plant-based ingredients and the common misconception that vegan products tasted like cardboard. Nevertheless, his dedication and unwavering belief in the power of plant-based foods pushed him forward.


Expanding Horizons


Rey's commitment to quality and plant-based principles paid off. His cookies gained popularity and soon became a hit, not only among vegans but with mainstream consumers as well. Over the years, his business expanded, and he eventually started Sun Flour Baking Co. Rey also extended his expertise to co-packing for other plant-based brands, further contributing to the growth of the plant-based industry.


Plant-Based Entrepreneurship


Rey's entrepreneurial spirit didn't stop at cookies. He ventured into various plant-based businesses, including gluten-free products and even explored opportunities in the cannabis industry. While challenges existed, Rey's determination to promote plant-based living remained unwavering.


Planting Seeds of Change


Rey believes in the importance of being a presence in the plant-based movement. He acknowledges that it takes courage to stand up for what you believe in, even in the face of mockery. As a successful plant-based entrepreneur, Rey continues to inspire others to adopt a plant-based lifestyle, demonstrating that delicious and nutritious plant-based alternatives are readily available.


Impact and Legacy


One of the most rewarding aspects of Rey's journey is witnessing the mainstream acceptance of plant-based products. His cookies, once seen as a niche product, are now available in thousands of accounts nationwide. Rey's legacy lies in the lasting impact of his dedication to quality, ethics, and plant-based principles.


Connect with Rey Ortega


If you're eager to try Rey's delectable plant-based cookies or want to learn more about his journey, you can visit his website at Sun Flour Baking Co.. You can find his products for purchase online, making it easy for plant-based enthusiasts to enjoy his creations.


Rey Ortega's story is a testament to the power of plant-based entrepreneurship and the positive impact it can have on individuals and the world. His unwavering commitment to quality, ethics, and the promotion of plant-based living continues to shape the plant-based industry. Rey's journey serves as an inspiration for budding entrepreneurs and a reminder that with passion and determination, anything is possible in the world of plant-based business.


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